Supporting you with data-driven media planning & insights, to optimise ROI on your annual WHSmith brand investments throughout the shopper journey...
We provide access to a range of best-in-class media touchpoints which influence customers throughout the Shopper Journey and use first-party, store-level EPOS data to validate your ROI.
A unique collection of powerful media touchpoints across our nationwide network of high-footfall store locations & online destinations...
The WHSmith Supplier Optimisaiton Team has unique access to first-party EPOS data, which we use to analyse the unit sales and value of your brand when you engage in shopper marketing activations to help amplify your brand investment commitments.
Our approach leverages a range of powerful media
touchpoints that can help achieve your own brand's objectives. We compliment the exciting pre-planned range of relevant and key events, providing regular and prominent opportunities that make you stand-out throughout our trading calendar.
This website aims to give an overview of results our clients typically experience, an overview of the range of touchpoints available and the ability to quickly share your forthcoming objectives so that our team can respond with a series of recommendations within your desired budget range.
You can also register and login to our password protected areas of our
Supplier Optimisation Portal, where you can download our Media toolkits, latest Ratecards and Media Touchpoint specification documents. Existing clients can also access their booked campaigns, upload artwork, check on the progress of campaigns in-flight and much more.
You can find a brief selection of recent testimonials below that clients are saying about their experience of working with us...
"I’ve been working with RMI for years, their forward-thinking, insight led approach to creating shopper focused activation plans is something we value highly. The account team are a pleasure to work alongside and are continually looking to collaborate to drive impactful activations."Channel Activation & Planning Manager, Shopper Marketing Team
"Communication with the team @ RMI is what makes them standout from their competitors; Also, the post-campaign reports that we receive from RMI are powerful & insightful, way beyond anything we’d normally be able to obtain directly from the Retailers that we work with."Senior National Account Manager
"Over the years we’ve worked with RMI, their data driven approach to Campaign Planning coupled with effective in-store execution has enabled us to invest our budgets with confidence."Business Development Manager
"It's been a pleasure to work with RMI. They’ve always operated at a high level, ensuring a real clarity of approach and RMI has maintained a very positive outlook at all times; even when faced with very challenging timescales, they’ve always ensured a high-performance delivery. A very positive mindset - …and not afraid to challenge the thinking of others."Associate Director – On Premise
"RMI provide us with branded media solutions that help achieve our shopper objectives of cutting-through the mass of instore messages, with impactful and inspirational creatives that engage our shoppers at the right point in their purchasing journey, with the added benefit of costs being negotiated separately to the standard commercial relationship."Shopper Marketing Manager
"RMI always bring fresh ideas, make the impossible possible, and deliver amazing in-store execution and post analysis evaluation. Their dedication, passion and enthusiasm has meant that we have been able to land high impact activations in-store."Shopper Marketing Manager
24/7 access to millions of commuters across all major conurbations and mindsets...
Create a campaign brief and we'll respond with a bespoke recommendation & commercial proposal...
