Industry Insights
Industry Insights
Our team are passionate about Shopper Marketing and frequently write articles for our blog, highlighting issues that we feel are affecting consumers today. Please register your interest at the bottom of this page if you'd like to be added to our database and stay informed about WHSmith and updates that we think you'll find valuable...
As every brand owner can attest, the COVID-19 pandemic stopped the production of non-core SKUs dead in its tracks. In fact, most FMCG brands were forced to postpone the release of their abundant planned new products. With new food restrictions now coming into play in 2022, suppliers have been forced to rethink their NPD approaches.
People are returning to the office and picking up old lunchtime habits. Grabbing a sandwich, side, and a drink has always been a popular option. This national ritual made meal-deals worth £7.85 billion across national chains and local shops alike.
Now that normality has returned, parents will be preparing for their children to return to school in the autumn. With shopper behaviours constantly changing in the last year, will parents continue to prepare food at home, or will they go back to relying on food-to-go?
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